ABOUT SEARCH ENGINE MARKETING

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM may also include search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in SERPs. SEM helps to ensure that people are seeing your ads and web pages as quickly as possible, increase brand awareness and revenue, and get ahead of competitors